Social media isn’t just about posting pretty pictures—it’s about creating meaningful interactions that grow your business. Engagement is the currency of social media, and higher engagement means more visibility, stronger relationships with your audience, and ultimately, more sales.
Every like, comment, share, or click signals to the platform that your content matters. Algorithms reward posts that spark interaction, meaning your content reaches more people. But engagement isn’t just a number—it’s a reflection of how connected your audience feels to your brand.
MEASURING ENGAGEMENT
Track likes, shares, comments, and saves—but also look at click-throughs, story interactions, and website traffic from social media. Engagement is about the quality of connections, not just the quantity.
